Google Cash 3 process

1. Look for products/services sold online – Google Cash 3 shows you where!

2. Sign up for free as a reseller – Google Cash 3 shows you how!

3. Advertise these products/services on Google – Google Cash 3 shows you the most profitable ways!

4. Receive commission checks, cash them, and start living the easy life!

Google Cash 3 shows you exactly how to do it, step by step, guaranteed. But it gets even better. For some offers, all that is required is that the user sign up (for information, a free ecourse, etc.) and you STILL get paid–he doesn’t even have to buy anything! Isn’t that AWESOME?

Like AdWords Guru Perry Marshall said, the Google Cash method is quite simply the fastest and easiest way to get an online business up and running—without the normal hassles and without shelling out your life savings. You can literally be making money in just minutes, because with the Google Cash method..

· You DON’T need a product: Let other people hassle with production, storage, and shipping issues—not you. All you have to do is collect checks.

· You DON’T need a website: NO HTML…no expensive web building programs…and no urges to throw your monitor out the window because you can’t get a table to center. With my innovative money-making techniques, you’ll earn more from the Internet than 99% of Web site owners – WITHOUT a site!

· You DON’T need a huge investment: I started with $10 and 2 hours a week. Now I make 5 figures a month. Sound easy? It is!

· Free Tools To Help You Make Money FAST: These are the same hidden resources I use to make over $30,000 a month…and they’re yours for the taking.

Inside Google Cash 3, You’ll Find a Virtual Treasure Trove Of Tips, Techniques, And Tactics To Get Your Online Business Going Full Speed From Day One, Including…

* 5 Critical Steps You Must Take Before Starting: These could make the difference between success and failure—don’t miss it!

* How To Be A Super Affiliate: This is where the big money is…and I’ll show you exactly how to get there.

* The “Secret Weapon” That Can Make Or Break Your Campaigns: Crucial to your success—this one tidbit of information is worth 10 times the price of the book!

* How To Choose Moneymaking Keywords: There’s a definite art to this…and I’m going to show you the ropes.

* How to Create Profitable AdWords Ads: Your ad is the key to getting clicks, and if you don’t know what you’re doing, you’ll be sunk. I’ll show you how to do it right the first time—and every time!

* The Secret To Weeding Out Expensive Keywords: Critical to staying in your budget, yet so simple, even a child could do it.

* Why You Should NOT Be In The #1 Position In Google: The top spot is not the best in this case…but I’ll show you exactly where you need to be.

* How To Test Your Ad Before You “Roll Out”: Testing is a must, and this simple process will help you accelerate your profits while lowering your costs.

* How To Tap Into The Lucrative Overseas Market: Quite possibly the best kept secret in AdWords today. Most people don’t want to mess with it, but my system shows you how to take full advantage of this enormous gold mine.

* How To Find Keywords With NO Competition: Talk about a treasure chest! These cash-spewing keywords are just ripe for the picking…if you know where to look.

And If All That Wasn’t Enough, There’s Still MORE…

* 5 Steps For Choosing The Best Affiliate Program: No more searching—I’ll walk you through the same process I use to pick and choose the most profitable affiliate programs.

* How Misspellings Can Explode Your Bottom Line: Shhh…don’t tell anyone, but I’m making a mint from misspellings. Wanna join me? It’s easier than you think…

* How To Cash In On Holiday Sales: Is it really “The Most Wonderful Time Of The Year”? YOU BET! I know people who make tens of thousands just during the holiday season—and you can too!

* The Top 7 Products With The Highest Commissions: Completely updated! Here’s the cream of the crop—the sooner you jump on board, the more money you’ll make!

* Keyword Research The Easy Way: Bogged down looking for the right keywords? These shortcuts will get you everything you need in record time!

* My Favorite Tool For Finding Untapped Niches: I’m going to be kicking myself for telling you about this, but it’s just too hot to keep to myself—so listen closely…

* The Most Common AdWords Mistakes…And How To Avoid Them: Knowledge is power, and with this little tidbit, you’ll save a bundle!

* My Most Successful Headline Formulas: Why reinvent the wheel? Just plug in a few words, and the money will follow like a moth to the flame—it’s that easy!

* How To Weed Out “Tire Kickers”: These folks will suck the cash from your wallet quicker than you can say, “I owe Google HOW much?” But I’ve found a way to virtually eliminate this boil on the AdWords world…and I’ll show you just how I do it.

* Proven “Call To Action” Phrases That Sell Like Crazy: Don’t bang your head against the wall trying to come up with the perfect CTA—I’ve already done the work for you. All you have to do is swap out a word or two and you’re gold!

* The 4 Most Profitable Months To Advertise: Talk about your dream season…get a hold of this smokin’ hot info, and you can literally work a few weeks and take the rest of the year off!

* The Fastest, Easiest Way To Find Products To Promotee: The search is over! This little tactic will put a world of tried-and-true products at your fingertips in a matter of minutes.

Google Ranking Factors – SEO Checklist

Google Ranking Factors – SEO ChecklistThere are “over 200 SEO factors” that Google uses to rank pages in the Google search results (SERPs). What are the search engine optimization rules?
Here is the speculation – educated guesses by SEO webmasters on top webmaster forums. Should you wish to achieve a high ranking, the various confirmed and suspected Google Search Engine Optimization (SEO) Rules are listed below.

Google Ranking Factor Checklist   1. Positive ON-Page SEO Factors. 2. Negative ON-Page SEO Factors. 3. Positive OFF-Page SEO Factors. 4. Negative OFF-Page SEO Factors. Brief Google Update List The Sand Box

The SEO Rules listed below are NOT listed by weight, and not by any presumed relevance – THAT exercise is left up to the reader!

1. Alleged POSITIVE ON-Page SEO Google Ranking Factors (38) (Keeping in mind the converse, of course, that when violated, some of these factors immediately jump into the NEGATIVE On-Page Ranking Factors domain.) The term “Keyword” below refers to the “Keyword Phrase”, which can be one word or more. Green rows confirmed by Google patent - updated 08-10-06

Note - Patent Claim #	Factor #	POSITIVE ON-Page SEO Factors	Brief Note
		Keywords – Header
		Keywords – Body
		Keywords – Other
		NAVIGATION – INTERNAL LINKS
54		NAVIGATION – OUTGOING LINKS
		OTHER ON-Page Factors
		OTHER ON-SITE Factors

2. Alleged Negative ON-Page SEO Google Ranking Factors (24)

Note

Factor #

NEGATIVE ON-Page SEO Factors

Brief Note

3. Alleged POSITIVE OFF-Page SEO Google Ranking Factors (43)

Note	Factor #	POSITIVE OFF-Page SEO Factors	Brief Note
		INCOMING LINKS :
		FOR EACH INCOMING LINK :
		DIRECTORIES :
		PAGE METRICS – USER BEHAVIOR:	Currently implemented through the Google tool bar?
		SITE METRICS – USER BEHAVIOR :	Currently implemented through the Google tool bar?
38		DOMAIN OWNER BEHAVIOR :

4. Alleged NEGATIVE OFF-Page SEO Google Ranking Factors (13)

Note

Factor #

NEGATIVE OFF-Page SEO Factors

Brief Note

Recent Updates - 2007 Daily ranking. -30 penalty noticed, -350 penalty noticed, -950 penalty noticed 2006 Nov. Unnatural links are anathema to Google SEO – minus 30 SERP positions penalty Aug. Everflux is the rule of the day – many small updates. Sandbox (aging delay) alive and well July 27th update Big Daddy 2005 - Novem. 5 – Jagger 3 Update Nov.10 all done – settling out. October 26 – Jagger 2 Update More SERPs churning – OLD is highly valued. October 17 – Jagger 1 Update Recent Links, Recent Sites = SERP Turmoil Google has declared war on phony (low-grade) links Devaluation of reciprocal from unrelated-subject pages Devaluation of links from “link houses” Devaluation of purchased links Big allinanchor changes Large companies thrust to the top of the SERPs Sandbox update Lowering of sandbox threshold – re-sandboxing Too fast link accumulation – links acquired too quickly Deeper sandbox (longer – over 6 months) Some suggest that one’s site really had to be online before January 2004, in order to avoid all ramifications of the sandbox. Brief Google Algorithm Update List - 2006 – July – July 27 update, plus quality landing page update 2006 – Feb. – Big Daddy update 2005 – Sept. – the “False” Update (Sep.22 – Big update, many changes) 2005 – May – Bourbon Update 2005 – Febr.- Allegra Update – Feb.17, 2005, Some sites released from the sandbox, but many remain. 2004 – Feb.- Brandy Update 2004 – Jan.- Austin Update 2003 – Nov.- Florida Update 2003 – June – Esmeralda Update 2003 – May – Dominic Update 2003 – Apr. – Cassandra Update 2003 – Mar. – Boston Update Top of page

The Google Sandbox – The Single-Biggest SEO Ranking Factor for New Sites Google is clearly fighting spam by sacrificing SERP newness for higher SERP quality.
March 2004 Edited August 2006 THE GOOGLE SANDBOX The sandbox is alive and well. In March 2004, Google implemented a new filter, now referred to as “The Sandbox”. This new “effect” took months to notice and quantify. The sandbox is also referred to as an “aging delay”. Two aging delays have been suggested – one for link weight, and one for competitive term ranking. The sand box only applies to highly COMPETITIVE terms, revolving around money, such as the words attorney, loans, viagra, real estate, etc. The more lucrative the keyword, the longer the wait. Yahoo has a sandbox, as well. Opinion seems to indicate that the Yahoo aging delay is not quite as long as the Google Aging Delay. Yahoo does seem to provide an initial boost, that will disappear after about 4 weeks. MSN appears to have no sandbox. New sites with new pages, targeting competitive terms, can rank well very quickly (weeks) for those terms.	HOW IT WORKS If you subscribe to the spam reduction theory, Google’s thinking was, NO NEW SITES get good ranking, until they prove themselves. Spammers generate thousands of new pages daily, along with millions of new links to go with them. This penalty is new-site based. Long-standing sites have no trouble ranking new pages. Link Weight Aging Delay Google WITHHOLDS “link juice” on new sites, by deprecating the new links, for 2-8 months. If the domain and backlinks have existed for a certain length of time (6 months?), then maybe you are OK, and escape from the sandbox. Over time, the newly generated links are given weight, and eventually the sandbox effect is lifted. Competitive Term Aging Delay Google WITHHOLDS high ranking ability on new sites, for highly commercial keywords, such as loans, real estate, viagra, etc. Eventually, the new site will rank well for the competitive keywords, and the sandbox effect is lifted. Six months is mentioned most frequently.	SOLUTIONS Two methods are currently being used to get around the Sandbox penalty for new sites. One method is to join the Google Ad Words or Adsense program, in which case your pages get spidered in MINUTES. Your site will be checked initially with an algo or human “smell test”. If you smell good, you’re in. Good rankings will follow (provided of course, that you have good on-page SEO, and a few good backlinks). I speculate that if you are a Google partner (“approved”), then you are not going to be penalized, unless you subsequently “go bad”. The second method is to buy an old domain, just for it’s longevity, and old backlinks. Many have bought up old domain names for this purpose. This may work right now, but the rules will soon change again. They always do. Good luck!

Notes to the Above 120 Google Ranking Factors :

Sources “These optimization opinions are too strong - Too much speculation – I wanna see your SEO data! “. . . OK. Here it is - Google Search Engine Optimization Forums

Disclaimer
1.	NOT A Google, Inc. Site
2.	In no way, did this data come directly from Google, Inc.
3.	This page consists of a compilation of public information, commonly available on the internet, at multiple sites, as well as public webmaster forums, and simple manual tests.
4.	The opinions stated above are merely the often misguided personal opinions of the author.
5.	I am not privy to any inside information.
7.	Although the author makes every effort to verify the information on this page, no information on this page is guaranteed to be correct, and any data contained herein may be erroneous.

Google-Related Webmaster Information
Google Tool
	ON SITE
Google Page Index	Google information pages on this website
Data Centers	Google Data Centers List – All clickable
Ranking Factors	Google Ranking Factors – SEO List - 120 factors Google uses to rank websites
Stop Words	Google Adsense Stop Words – Avoid these words to avoid PSAs.
	OFF SITE
SEO Info	Seomoz.com – Rand Fishkin, guru and perpetual student
SEO Tools	136 Free SEO Tools – seocompany
Datacenter Watch Tool	Google Datacenter Watch Tool – mcdar
Forums	My Favorite DP Google Forum - Hosted by developers, not politicians - digitalpoint.com My Favorite SEOChat Google Forum - Hosted by developers, not politicians - seochat.com
Keyword Checker	Google Keyword AND Backlinks Checker Tool - digitalpoint Track daily for FREE (Google approved – get your own Google API key)
Page Rank Checker	Google Page Rank Tool – Find your PR, no PC needed - prchecker.info
Search Engine Land	Search Engine Land – Danny Sullivan – Complete SE Info - SEL
Site Map	Google Site Map – (somewhat hidden) – An excellent source - sitemap.html

top of page Vaughn’s Summaries (One-Pagers) ©2004, 2005, 2006, 2007 – Vaughns-1-Pagers.com Google search engine optimization (SEO) information This is Vaughns Google search engine SERP Ranking Factors SEO Checklist. Portions of this page were last updated on 2007-12-28. _uacct = “UA-286297-1″; urchinTracker();

The Lucky Thirteen: The Critical SEO Checklist

The Lucky Thirteen:
The Critical SEO Checklist
By Mike Tekula (c) 2007
When it comes to SEO not all of us have the time to be experts. At some point the real “gurus” of SEO and other topics are the people with a whole lot of time on their hands. This list, put together with the everyday webmaster in mind, drives home some absolutely crucial points that you should keep in mind when optimizing your pages for valuable search rankings. 1. Check Search Engine Crawl Error Pages

It’s important to monitor search engine crawl error reports to keep on top of how your site and its pages are performing. Monitoring error reports can help you determine when and where Googlebot or another crawler is having trouble indexing your content – which can help you find a solution to the problem.

2. Create/update robots.txt and sitemap files

These files are supported by major search engines and are incredibly useful tools for ensuring that crawlers index your important site content while avoiding those sections/files that you deem to be either unimportant or cause problems in the crawl process. In many cases we’ve seen the proper use of these files make all the difference between a total crawl failure for a site and a full index of content pages which makes them crucial from an SEO standpoint.

3. Check Googlebot activity reports

These reports allow you to monitor how long it’s taking Googlebot to access your pages. This information can be very important if you are worried that you may be on a slow network or experiencing web server problems. If it is taking search engine crawlers a long time to index your pages it may be the case that there are times when they “time out” and stop trying. Additionally, if the crawlers are unable to call your pages up quickly there is a good chance users are experiencing the same lag in load times, and we all know how impatient internet users can be.

4. Check how your site looks to browsers without image and JavaScript support

One of the best ways to determine just what your site looks like to a search engine crawler is to view your pages in a browser with image and JavaScript support disabled. Mozilla’s Firefox browser has a plug-in available called the “Web Developer Toolbar” that adds this functionality and a lot more to the popular standards-compliant browser. If after turning off image and JavaScript support you aren’t able to make sense of your pages at all, it is a good sign that your site is not well-optimized for search. While images and JavaScript can add a lot to the user experience they should always be viewed as a “luxury” – or simply an improvement upon an already-solid textual content base.

5. Ensure that all navigation is in HTML, not images

One of the most common mistakes in web design is to use images for site navigation. While for some companies and webmasters SEO is not a concern and therefore they can get away with this, for anyone worried about having well-optimized pages this should be the first thing to go. Not only will it render your site navigation basically valueless for search engine crawlers, but within reason very similar effects can usually be achieved with CSS roll-overs that maintain the aesthetic impact while still providing valuable and relevant link text to search engines.

6. Check that all images include ALT text

Failing to include descriptive ALT text with images is to miss out on another place to optimize your pages. Not only is this important for accessibility for vision-impaired users, but search engines simply can’t “take a look” at your images and decipher the content there. They can only see your ALT text, if you’ve provided it, and the association they’ll make with the image and your relevant content will be based exclusively on this attribute.

7. Use Flash content sparingly

Several years ago Flash hit the scene and spread like wild fire. It was neat looking, quick to download and brought interactivity and animation on the web to a new height. However, from an SEO standpoint, Flash files might as well be spacer GIFs – they’re empty. Search engines are not able to index text/content within a Flash file. For this reason, while Flash can do a lot for presentation, from an accessibility and SEO standpoint it should be used very sparingly and only on non-crucial content.

8. Ensure that each page has a unique <title> and meta description tag

Optimization of <title> tags is one of the most important on-page SEO points. Many webmasters are apparently unaware and use either duplicate <title> tags for multiple pages or do not target search traffic at all within this valuable tag. Run a search on a competitive keyword of your choice on Google – click on the first few links that show up and see what text appears in the title bar for the window. You should see right away that this is a key place to include target keywords for your pages.

9. Make sure that important page elements are HTML

The simple fact to keep in mind when optimizing a page is that the crawlers are basically only looking at your source code. Anything you’ve put together in a Flash movie, an image or any other multimedia component is likely to be invisible to search engines. With that in mind it should be clear that the most important elements of your page, where the heart of your content will lie, should be presented in clean, standards-compliant and optimized HTML source code.

10. Be sure to target keywords in your page content

Some webmasters publish their pages in hopes that they will rank well for competitive keywords within their topic or niche. However, this will simply never happen unless you include your target keywords in the page content. This means creating well-optimized content that mentions these keywords frequently without triggering spam filters. Any way you cut it you’re going to need to do some writing – if you don’t like doing it yourself it’s a good idea to hire a professional copy writer. Simply put: without relevant content that mentions your target keywords you will not rank well.

11. Don’t use frames

There is still some debate as to whether frames are absolutely horrible for SEO or whether they are simply just not the best choice. Is there really a difference? Either way, you probably don’t want to use frames. Crawlers can have trouble getting through to your content and effectively indexing individual pages, for one thing. For another, most functionality that the use of frames allows is easily duplicated using proper CSS coding. There is still some use for a frames-based layout, but it is still better to avoid it if at all possible.

12. Make sure that your server is returning a 404 error code for unfound pages

We’ve all seen it. We’re browsing around at a new or familiar site, clicking links and reading content, when we get the infamous blank screen that reads “404 page not found” error. While broken links that point to these pages should definitely be avoided you also don’t want to create a “custom error page” to replace this page. Why? Well, it’s simple: if you generate a custom error page, crawlers can spend time following broken links that they won’t know are broken. A 404 error page is easily recognizable, and search engine crawlers are programmed to stop following links that generate this page. If crawlers end up in a section of your site that is down through an old link that you missed, they might not spend the time to index the rest of your site.

13. Ensure that crawlers will not fall into infinite loops

Many webmasters see fit to include scripting languages, such as Perl, Php and Asp to add interactive functionality to their web pages. Whether for a calendar system, a forum, eCommerce functionality for an online store, etc. scripting is used quite frequently on the internet. However, what some webmasters don’t realize is that unless they use robots.txt files or take other preventative measures search engine crawlers can fall into what are called “infinite loops” in their pages. Imagine, if you will, a script that allows a webmaster to add a calendar to one of his pages. Now, any programmer worth his salt would base this script on calculations – it would auto-generate each page based on the previous month and a formula to determine how the days and dates would fall. That script, depending on sophistication, could plausibly extend infinitely into the past or future. Now think of the way a crawler works – it follows links, indexes what it finds, and follows more links. What’s to stop a crawler from clicking “next month” in a calendar script an infinite number of times? Nothing – well, almost nothing. Crawlers are well-built programs that need to run efficiently. As such they are built to recognize when they’ve run into an “infinite loop” situation like this, and they will simply stop indexing pages at a site that is flagged for this error.

About The Author
Mike Tekula handles SEO, SEM, usability and standards-compliance for NewSunGraphics, a Long Island, New York firm offering Search Engine Optimization, Search Engine Marketing, W3C-Compliant web design using full CSS layouts and all things web design/development.

The Ultimate SEO Checklist

By Shirley Kaiser

July 26th 2006

Reader Rating: 7.9

Optimizing your web site for search engines should be an integral part of your web site project, from the very beginning to the very end. Search engine optimization (SEO) should be considered, and if possible, implemented, throughout the planning, design, development, and maintenance stages of your web site.

The checklists in this chapter of Deliver First Class Web Sites: 101 Essential Checklists can be used as a guide to optimize your web site for search engines. You can download this checklist, along with others that cover content management and site testing, for use in your own projects. However, it will definitely pay you to subscribe to some helpful SEO newsletters, visit web sites that cover the latest on SEO, and consider purchasing books by highly regarded SEO/SEM experts, such as The Search Engine Marketing Kit, by Dan Thies (Melbourne: SitePoint Pty. Ltd., 2005).

You will see the results of your work first-hand if you consider SEO right from the start. For example, at the time of this book’s publication, my own site is the number one listing on Google for its keywords, and has consistently remained within the top three (unsponsored) listings on the first page of Google and other search engines for several years. Yes, SEO is important, but more than that, it’s rewarding! Let’s get started.

Successful SEO in a Nutshell

Plan your web site’s SEO before you create the site.

It’s important to create your web site with SEO in mind. Changing a web site, or potentially even redesigning your web site, to optimize it for search engines can end up being an expensive proposition. Plan to create a search engine-friendly web site from the start.

Ensure that every page includes text, links and popularity components that will help boost your search engine rankings. (Shari Thurow, “Before You Build” in Search Engine Visibility (Indianapolis: New Riders Publishing, 2002), 20.)

Employ other means to market your web site.

In addition to SEO, consider paid submission programs, PPC (pay-per-click) advertising, reciprocal links campaigns, and advertising your site on others. Depending on your budget, you might consider advertising through traditional media, such as newspapers, magazines, radio, and television.

Working with Keywords and Keyphrases

Research keywords and keyphrases (multi-word phrases) before you create your web site.

It’s important to create your web site with keywords and keyphrases in mind and to put them in place as you develop the pages and content.

Target keyphrases rather than single keywords.

Single keywords are much more commonly entered by web users, which makes them more difficult to target effectively than multi-word keyphrases. Unless the single keywords are highly unique, your best results will be achieved using keyphrases.

Use longer words and plurals.

If you target plural versions of your keywords or phrases, you’ll get hits from people searching for the singular and plural versions of those words.

Use that Thesaurus!
As part of your brainstorming for appropriate keywords and keyphrases, try using a thesaurus to find similar words. There are helpful thesauri online (you might start at Thesaurus.com), but see also the Search Term Suggestion Tool, and Wordtracker.

Focus on a few specific keyphrases for each web page.

Pages that rank well in search engines tend to focus on specific keyphrases that usually appear in the HTML <title> element, <heading> elements, breadcrumb navigation links, product names and descriptions, and cross-links. (Shari Thurow, Top Five SEO Design Mistakes, ClickZ (September 27, 2004).)

Create keyphrase-rich text content, especially for your homepage.

Identify the top two or three keyword phrases that potential visitors would use to find your web site, then write 200–250 words of homepage text that utilizes those keyword phrases—not the other way around. Follow this approach as you create content for other web pages, too. As noted above, keep in mind that titles and headings are considered more important than other content by some search engines, so consider this as you optimize your content. We’ll discuss the topic of optimizing your markup for search engines in just a moment.

Include keyword and keyphrase research in your ongoing web site SEO maintenance plan.

Using Keywords and Keyphrases in your Markup

Search engines use a page’s structural markup as a guide to rank the relative importance of its content. It’s important to include keywords and keyphrases within your web pages—especially your homepage—and to place them within certain markup elements. Providing content that is relevant to your target audience will, naturally, help your search engine rankings, especially if you intentionally make strategic use of appropriate keywords and keyphrases. Use the checklist below to help.

Include keywords and keyphrases in your site’s information architecture.

Keyword and keyphrase research results can play an important role in the words and phrases you use within your web site’s information architecture. For instance, you might use keywords and keyphrases in your global and local navigation, your category labels, page <title> element text, <heading> element text, and internal links.

Using these terms in conjunction with the checklists from Chapter 5, Web Site Usability: Focusing on the User and Chapter 7, Information Architecture not only helps your web site visitors find information more readily-it helps your site achieve good search engine ranking, too!

Use focused keyphrases within each web page’s <title> element.

Currently, creating keyphrase-rich text for your web page <title> element is critically important, because nearly all search engines give the <title> element’s text a lot of weight. Create each page’s <title> element text to reflect the specific content of that page, using keyphrases that people might type into search engines to find your web site.

Use your keyphrases within each web page’s <meta description> element.

Note that many search engines, including Google, Yahoo!, Inktomi, and others, index and use the text within the <meta description> element; for instance, some use it as description text for display in search results. However, they don’t use the text for search engine rankings at this point. Also, they largely ignore other <meta> elements, including the <meta keyword> element. While there’s no guarantee that it will help improve your rankings, it’s still worthwhile to include the <meta description> element in your web pages as shown below. (Jill Whalen, The Meta Description Tag, High Rankings (updated October, 2004).)

<head>
<meta name="Description" content="Add your descriptive sentence or two here." />
</head>

Use your focused keyphrases within the page’s <heading> elements, beginning with the <h1> element.

Keep <h1> Close to <body>
The closer that you can locate your keyphrase-loaded <h1> element content to the opening <body> element tag, the better. Some search engines will give a close proximity between the two a higher rating—it appears to the search bot that the content is important enough to earn itself a high-level heading, and that content appears early in the document. In addition, content that’s placed closer to the top of the page is also considered more important by many search engines, so make sure your top 200–250 words are packed with keyphrase-rich content.

Use your focused keyphrases within link URLs and corresponding title attributes.

Here’s an example:

<a href="/design/checklists/" title="Essential web site
Checklists: Best Practices Made Easy">Essential web site
Checklists</a>

Keywords and Domain Names
Although some Search Engine Marketers believe that placing keywords in domain names can provide a significant boost to sites, others feel it doesn’t really do much. According to SEO expert Jill Whalen, keywords in domain names might be afforded a small amount of weight by the search engines, but only when other site owners link to the web site using its domain name, rather than the web site title. The result is similar to having keyword- or keyphrase-rich links, which is indeed helpful. Another SEO expert, Shari Thurow, also feels that other factors have much more impact than the inclusion of keywords in a domain name, such as keyphrase-rich content, links, and the site’s popularity. (Jill Whalen, Search Engine Marketing Q&A, High Rankings Advisor, Issue 091 (March 24, 2004); Shari Thurow, Search Engine Visibility (Indianapolis: New Riders Publishers, 2002), 20.)

Use relevant keyphrases within your img element alt attributes.

Here’s an example:

<img src="/images/checklists.jpg" alt="Essential web site
Checklists: Best Practices Made Easy, my kit with essential,
helpful checklists for web site designers and web site
owners" />

seo checklist

I made this list from information that can be found on http://www.vaughns-1-pagers.com/internet/google-ranking-factors.htm and a lot of helpfull members on www.forums.digitalpoint.com that have helped me in my quest for SEO knowledge. Hopefully this can or could be usefull to you in future times when you are reviewing a site you are working on for improving the SEO value or if you are in the stage of developing a new website. Good Luck, Edz, DigitalPoint Keyword in description meta tag – Shows theme ,less than 200 characters and no more

25 Tips for Marketing Your Blog

Posted by Lee Odden on Jun 15th, 2006 in Blog Optimization, Blogging, SEO, Blog Marketing, Online Marketing |

submit_url = “http://www.toprankblog.com/2006/06/25-tips-for-marketing-your-blog/”; With so many blogs being created every day, it’s a mystery to many bloggers how to make their blog stand out. There are many types of blogs or purposes for blogs and a certain number of tactics are applicable to just about all of them.

Some companies choose to hire a blog consultant, but others like to try things internally. For those “DIY” companies and individuals interested in practical tips for marketing and optimizing a business blog, try out the following list of blog marketing and optimization tips:

1. Decide on a stand alone domain name www.myblog.com or directory of existing site www.mysite.com/blog. Sub domain is also an option blog.mysite.com. Avoid hosted services that do not allow you to use your own domain name!
2. Obtain and install customizable blog software – WordPress and Moveable Type are my favorites.
3. Customize blog look and feel templates – aka design.
4. Research keywords and develop a glossary – Keyword Discovery, WordTracker, SitePoint, SEOBook Keyword Research.
5. Optimize the blog:
   • Template optimization – RSS subscription options, social bookmark links, HTML code, Unique title tags, URLs, Sitemap
   • Add helper plugins specific to WordPress or MT
   • Create keyword rich categories (reference your keyword glossary)
6. Enable automatic trackback and ping functionality.
7. Create Feedburner Pro account and enable feed tracking.
8. Setup a Google account for Sitemap, validate and prep for future submission.
9. Identify authoritative blogs, web sites and hubs for outbound resource links and blogroll.
10. Format archived posts, related posts.
11. Enable statistics for tracking – Google Analytics, ClickTracks.
12. Submit RSS feed and Blog URL to prominent RSS and Blog directories / search engines.
13. Engage in an ongoing link building campaign.
14. If podcast or video content are available, submit to Podcast and Vlog directories.
15. Submit blog url to paid directories with categories for blogs – Yahoo, BOTW, bCentral, WOW, JoeAnt.
16. Optimize and distribute a press release announcing blog.
17. Request feedback or reviews of your blog in relevant forums, discussion threads. If you have a resourceful post that will help others, point to it.
18. Research and comment on relevant industry related blogs and blogs with significant centers of influence.
19. Post regularly. If it’s a news oriented blog, 3-5 times per day. If it’s an authoritative blog, 3-5 times per week, but each post must be unique and high value.
20. Monitor inbound links, traffic, comments and mentions of your blog – Google Alerts, Technorati, Blogpulse, Yahoo News, Ask Blogs and Feeds.
21. Always respond to comments on your blog and when you detect a mention of your blog on another blog, thank that blogger in the comments of the post.
22. Make contact with related bloggers on AND offline if possible.
23. When making blog posts always cite the source with a link and don’t be afraid to mention popular bloggers by name. Use keywords in the blog post title, in the body of the post and use anchor text when you link to previous posts you’ve made.
24. Use social networking services, forums and discussion threads to connect with other bloggers. If they like your stuff, they will link to you.
25. Remember when web sites were a new concept and the sage advice to print your web address everywhere you print your phone number? The same advice applies for your blog.
    =============
26. If your blog’s goal is to promote you as an authority, interview other prominent bloggers in your industry. Your own credibility will improve by association.
27. Build out your online networks through services such as MyBlogLog, Twitter and Facebook and leverage them to promote particularly useful content on your blog.
28. Once your blog has 1000 or more subscribers, show your Feedburner badge
29. Host images with Flickr making sure to include an anchor text link in the image description back to the post where the image is used.
30. Use your blog to gain press/media credentials at relevant industry conferences and use the event to create content, connections and increase your knowledge.

This post was originally published on June 15, 2006 and has continued to receive many inbound links. As time changes, so do some tactics, so we’ve added a few tactics (after original 25) that have emerged in their usefulness. What would you add to this list?

9 Step Process for Getting Authoritative Links

There are many types of authoritative links, and different sites require different approaches for getting the link. This post will talk about the process for getting a link from site by using a relationship building process. Certainly there are other sites you may be able to reach without using a process as labor intensive as the one shown below.

But the approach below works, and if your objective is to build your site into a stable authoritative domain, it’s a great approach to use to help you get there. Without further ado, here is a 9 step process to getting authoritative links through relationship building:

1. Build a list of authoritative sites that you would really like to get a link from
2. Review the content and tools you currently have, or can easily develop. Find the places where you have a good match between your content/tools and authoritative domains. Now you know how to prioritize your campaigns.
3. Take your highest priority targets and do some research. Really understand what the site is about. If there is one key individual behind the domain, see if you can find out what their personal passions related to their site are. The best of all world is if they have stated a need or desire for something.
4. Make your first contact totally focused on helping them somehow, such as solving that stated need from the prior point. Or point out a broken link on their site. Or point them at someone else’s site on the web that has great resources related to their site. But at the end of it all, simply help them, and ask for nothing in return.
5. Do it again, or perhaps even several more times.
6. Along the way make sure that they are aware that you have a related site (perhaps the site name is in your signature, for example).
7. After you have established a dialog with them, and they are really responding to you, send them an email that introduces your site, and the killer content and/or tools you think they may be interested in. Don’t ask for a link, ask for an opinion, and ask for suggestions.
8. Respond to their suggestions. It’s absolute gold if you can get them to suggest some tweaks that are easy to make. After you have made the changes they begin to feel some ownership in what you have.
9. The stage is now set, and the exact timing of the link request (if they have not linked to your site already) is a judgement call. But now you are in a good position to make the request.

21 Tactics to Increase Blog Traffic

  Posted by randfish on Thu (8/31/06) at 01:53 AM Blogging

A considerable portion of my consulting time has recently revolved around the optmization of corporate blogs (or the addition of blogs to revamped sites). As usual, I find a pattern emerging in the strategies that need attention and the pitfalls that must be avoided. So, rather than charging $400 an hour to give advice on the subject, I thought it would be valuable to share many of the most common pieces of advice here on the blog (business part of Rand fights with open source Rand, but loses, as usual).

1. Choose the Right Blog Software (or Custom Build)
   The right blog CMS makes a big difference. If you want to set yourself apart, I recommend creating a custom blog solution – one that can be completely customized to your users. In most cases, WordPress, Blogger, MovableType or Typepad will suffice, but building from scratch allows you to be very creative with functionality and formatting. The best CMS is something that’s easy for the writer(s) to use and brings together the features that allow the blog to flourish. Think about how you want comments, archiving, sub-pages, categorization, multiple feeds and user accounts to operate in order to narrow down your choices. OpenSourceCMS is a very good tool to help you select a software if you go that route.
   -
2. Host Your Blog Directly on Your Domain
   Hosting your blog on a different domain from your primary site is one of the worst mistakes you can make. A blog on your domain can attract links, attention, publicity, trust and search rankings - by keeping the blog on a separate domain, you shoot yourself in the foot. From worst to best, your options are – Hosted (on a solution like Blogspot or WordPress), on a unique domain (at least you can 301 it in the future), on a subdomain (these can be treated as unique from the primary domain by the engines) and as a sub-section of the primary domain (in a subfolder or page – this is the best solution).
   -
3. Write Title Tags with Two Audiences in Mind
   First and foremost, you’re writing a title tag for the people who will visit your site or have a subscription to your feed. Title tags that are short, snappy, on-topic and catchy are imperative. You also want to think about search engines when you title your posts, since the engines can help to drive traffic to your blog. A great way to do this is to write the post and the title first, then run a few searches at Overture, WordTracker & KeywordDiscovery to see if there is a phrasing or ordering that can better help you to target “searched for” terms.
   -
4. Participate at Related Forums & Blogs
   Whatever industry or niche you’re in, there are bloggers, forums and an online community that’s already active. Depending on the specificity of your focus, you may need to think one or two levels broader than your own content to find a large community, but with the size of the participatory web today, even the highly specialized content areas receive attention. A great way to find out who these people are is to use Technorati to conduct searches, then sort by number of links (authority). Del.icio.us tags are also very useful in this process, as are straight searches at the engines (Ask.com’s blog search in particular is of very good quality).
   -
5. Tag Your Content
   Technorati is the first place that you should be tagging posts. I actually recommend having the tags right on your page, pointing to the Technorati searches that you’re targeting. There are other good places to ping – del.icio.us and Flickr being the two most obvious (the only other one is Blogmarks, which is much smaller). Tagging content can also be valuable to help give you a “bump” towards getting traffic from big sites like Reddit, Digg & StumbleUpon (which requires that you download the toolbar, but trust me – it’s worth it). You DO NOT want to submit every post to these sites, but that one out of twenty (see tactic #18) is worth your while.
   -
6. Launch Without Comments (and Add Them Later)
   There’s something sad about a blog with 0 comments on every post. It feels dead, empty and unpopular. Luckily, there’s an easy solution – don’t offer the ability to post comments on the blog and no one will know that you only get 20 uniques a day. Once you’re upwards of 100 RSS subscribers and/or 750 unique visitors per day, you can open up the comments and see light activity. Comments are often how tech-savvy new visitors judge the popularity of a site (and thus, its worth), so play to your strengths and keep your obscurity private.
   -
7. Don’t Jump on the Bandwagon
   Some memes are worthy of being talked about by every blogger in the space, but most aren’t. Just because there’s huge news in your industry or niche DOES NOT mean you need to be covering it, or even mentioning it (though it can be valuable to link to it as an aside, just to integrate a shared experience into your unique content). Many of the best blogs online DO talk about the big trends – this is because they’re already popular, established and are counted on to be a source of news for the community. If you’re launching a new blog, you need to show people in your space that you can offer something unique, different and valuable – not just the same story from your point of view. This is less important in spaces where there are very few bloggers and little online coverage and much more in spaces that are overwhelmed with blogs (like search, or anything else tech-related).
   -
8. Link Intelligently
   When you link out in your blog posts, use convention where applicable and creativity when warranted, but be aware of how the links you serve are part of the content you provide. Not every issue you discuss or site you mention needs a link, but there’s a fine line between overlinking and underlinking. The best advice I can give is to think of the post from the standpoint of a relatively uninformed reader. If you mention Wikipedia, everyone is familar and no link is required. If you mention a specific page at Wikipedia, a link is necessary and important. Also, be aware that quoting other bloggers or online sources (or even discussing their ideas) without linking to them is considered bad etitquette and can earn you scorn that could cost you links from those sources in the future. It’s almost always better to be over-generous with links than under-generous. And link condoms? Only use them when you’re linking to something you find truly distasteful or have serious apprehension about.
   -
9. Invite Guest Bloggers
   Asking a well known personality in your niche to contribute a short blog on their subject of expertise is a great way to grow the value and reach of your blog. You not only flatter the person by acknowedging their celebrity, you nearly guarantee yourself a link or at least an association with a brand that can earn you readers. Just be sure that you really are getting a quality post from someone that’s as close to universally popular and admired as possible (unless you want to start playing the drama linkbait game, which I personally abhor). If you’re already somewhat popular, it can often be valuable to look outside your space and bring in guest authors who have a very unique angle or subject matter to help spice up your focus. One note about guest bloggers – make sure they agree to have their work edited by you before it’s posted. A disagreement on this subject after the fact can have negative ramifications.
   -
10. Eschew Advertising (Until You’re Popular)
    I hate AdSense on blogs. Usually, I ignore it, but I also cast a sharp eye towards the quality of the posts and professionalism of the content when I see AdSense. That’s not to say that contextual advertising can’t work well in some blogs, but it needs to be well integrated into the design and layout to help defer criticism. Don’t get me wrong – it’s unfair to judge a blog by its cover (or, in this case, its ads), but spend a lot of time surfing blogs and you’ll have the same impression – low quality blogs run AdSense and many high quality ones don’t. I always recommend that whether personal or professional, you wait until your blog has achieved a level of success before you start advertising. Ads, whether they’re sponsorships, banners, contextual or other, tend to have a direct, negative impact on the number of readers who subscribe, add to favorites and link – you definitely don’t want that limitation while you’re still trying to get established.
    -
11. Go Beyond Text in Your Posts
    Blogs that contain nothing but line after line of text are more difficult to read and less consistently interesting than those that offer images, interactive elements, the occassional multimedia content and some clever charts & graphs. Even if you’re having a tough time with non-text content, think about how you can format the text using blockquotes, indentation, bulllet points, etc. to create a more visually appealing and digestable block of content.
    -
12. Cover Topics that Need Attention
    In every niche, there are certain topics and questions that are frequently asked or pondered, but rarely have definitive answers. While this recommendation applies to nearly every content-based site, it’s particularly easy to leverage with a blog. If everyone in the online Nascar forums is wondering about the components and cost of an average Nascar vehicle – give it to them. If the online stock trading industry is rife with questions about the best performing stocks after a terrorist threat, your path is clear. Spend the time and effort to research, document and deliver and you’re virtually guaranteed link-worthy content that will attract new visitors and subscribers.
    -
13. Pay Attention to Your Analytics
    Visitor tracking software can tell you which posts your audience likes best, which ones don’t get viewed and how the search engines are delivering traffic. Use these clues to react and improve your strategies. Feedburner is great for RSS and I’m a personal fan of Indextools. Consider adding action tracking to your blog, so you can see what sources of traffic are bringing the best quality visitors (in terms of time spent on the site, # of page views, etc). I particularly like having the “register” link tagged for analytics so I can see what percentage of visitors from each source is interested enough to want to leave a comment or create an account.
    -
14. Use a Human Voice
    Charisma is a valuable quality, both online and off. Through a blog, it’s most often judged by the voice you present to your users. People like empathy, compassion, authority and honesty. Keep these in the forefront of your mind when writing and you’ll be in a good position to succeed. It’s also critical that you maintain a level of humility in your blogging and stick to your roots. When users start to feel that a blog is taking itself too seriously or losing the characteristics that made it unique, they start to seek new places for content. We’ve certainly made mistakes (even recently) that have cost us some fans – be cautious to control not only what you say, but how you say it. Lastly – if there’s a hot button issue that has you posting emotionally, temper it by letting the post sit in draft mode for an hour or two, re-reading it and considering any revisions. With the advent of feeds, once you publish, there’s no going back.
    -
15. Archive Effectively
    The best archives are carefully organized into subjects and date ranges. For search traffic (particularly long tail terms), it can be best to offer the full content of every post in a category on the archive pages, but from a usability standpoint, just linking to each post is far better (possibly with a very short snippet). Balance these two issues and make the decision based on your goals. A last note on archiving – pagination in blogging can be harmful to search traffic, rather than beneficial (as you provide constantly changing, duplicate content pages). Pagination is great for users who scroll to the bottom and want to see more, though, so consider putting a “noindex” in the meta tag or in the robots.txt file to keep spiders where they belong – in the well-organized archive system.
    -
16. Implement Smart URLs
    The best URL structure for blogs is, in my opinion, as short as possible while still containing enough information to make an educated guess about the content you’ll find on the page. I don’t like the 10 hyphen, lengthy blog titles that are the byproduct of many CMS plugins, but they are certainly better than any dynamic parameters in the URL. Yes – I know I’m not walking the talk here, and hopefully it’s something we can fix in the near future. To those who say that one dynamic parameter in the URL doesn’t hurt, I’d take issue – just re-writing a ?ID=450 to /450 has improved search traffic considerably on several blogs we’ve worked with.
    -
17. Reveal as Much as Possible
    The blogosphere is in love with the idea of an open source world on the web. Sharing vast stores of what might ordinarily be considered private information is the rule, rather than the exception. If you can offer content that’s usually private – trade secrets, pricing, contract issues, and even the occassional harmless rumor, your blog can benefit. Make a decision about what’s off-limits and how far you can go and then push right up to that limit in order to see the best possible effects. Your community will reward you with links and traffic.
    -
18. Only One Post in Twenty Can Be Linkbait
    Not every post is worthy of making it to the top of Digg, Del.icio.us/popular or even a mention at some other blogs in your space. Trying to over-market every post you write will result in pushback and ultimately lead to negative opinions about your efforts. The less popular your blog is, the harder it will be to build excitement around a post, but the process of linkbait has always been trial and error – build, test, refine and re-build. Keep creating great ideas and bolstering them with lots of solid, everyday content and you’ll eventually be big enough to where one out of every 20-40 posts really does become linkbait.
    -
19. Make Effective Use of High Traffic Days
    If you do have linkbait, whether by design or by accident, make sure to capitalize. When you hit the front page of Digg, Reddit, Boing Boing, or, on a smaller scale, attract a couple hundred visitors from a bigger blog or site in your space, you need to put your best foot forward. Make sure to follow up on a high traffic time period with 2-3 high quality posts that show off your skills as a writer, your depth of understanding and let visitors know that this is content they should be sticking around to see more of. Nothing kills the potential linkbait “bump” faster than a blog whose content doesn’t update for 48 hours after they’ve received a huge influx of visitors.
    -
20. Create Expectations and Fulfill Them
    When you’re writing for your audience, your content focus, post timing and areas of interest will all become associated with your personal style. If you vary widely from that style, you risk alienating folks who’ve come to know you and rely on you for specific data. Thus, if you build a blog around the idea of being an analytical expert in your field, don’t ignore the latest release of industry figures only to chat about an emotional issue – deliver what your readers expect of you and crunch the numbers. This applies equally well to post frequency – if your blog regularly churns out 2 posts a day, having two weeks with only 4 posts is going to have an adverse impact on traffic. That’s not to say you can’t take a vacation, but you need to schedule it wisely and be prepared to lose RSS subscribers and regulars. It’s not fair, but it’s the truth. We lose visitors every time I attend an SES conference and drop to one post every two days (note – guest bloggers and time-release posts can help here, too).
    -
21. Build a Brand
    Possibly one of the most important aspects of all in blogging is brand-building. As Zefrank noted, to be a great brand, you need to be a brand that people want to associate themselves with and a brand that people feel they derive value from being a member. Exclusivity, insider jokes, emails with regulars, the occassional cat post and references to your previous experiences can be offputting for new readers, but they’re solid gold for keeping your loyal base feeling good about their brand experience with you. Be careful to stick to your brand – once you have a definition that people like and are comfortable with, it’s very hard to break that mold without severe repercussions. If you’re building a new blog, or building a low-traffic one, I highly recommend writing down the goals of your brand and the attributes of its identity to help remind you as you write.

Best of luck to all you bloggers out there. It’s an increasingly crowded field to play in, but these strategies should help to give you an edge over the competition. As always, if you’ve got additions or disagreements, I’d love to hear them.

Whats is Blogging ?

Blogging?
Blogging Is Simply Putting Your Content
On A Different Platform. It Is Not Just A
Diary, A Gimmick Or Cheap Party Trick.
Though they certainly didn’t start out that way, blogs are incredibly
useful content management systems when set up properly.
If you are marketing on the web and you don’t have a blog, you will
always be beaten down by your competition. You cannot get ahead by
using the tools of Web 2.0 without a blog, period.
Beyond a shadow of a doubt, blog content management systems are he darling of the search engines today, especially Google, the #1 earch engine on the web.
A blog platform allows you to do things no one else in your market can
do with shopping cart and static sites. sing the platform we use to publish online means you don’t just have  web site, you have a search engine magnet and an interactive
community builder that will drive targeted, willing-to-buy visitors to our site. ead on to get up to speed on absolutely the most effective blogging latform you should be on along with the tools you must use to make hat platform perform and drive traffic.

Why Site Maps are important !

Getting your pages indexed. It is your most important SEO goal and perhaps the one most vital in determining the success of your SEO campaign. However, many search engines have trouble finding links buried deep within the structure of your site. So how do you make sure your pages are easy for the search engines to find? With a sitemap. Creating a sitemap provides the search engines with a one-stop-shop for all of the pages on your site. And if designed correctly, your sitemap can also be a valuable resource to lost visitors looking to understand your site structure.

Site Map Explained.

A sitemap displays the inner framework and organization of your site’s content to the search engines. Your sitemap should reflect the way visitors would intuitively work through your site. Years ago sitemaps existed only as a boring series of links in líst förm. Today, they are thought of as an extension of your site. You should use your sitemap as a tool to provide your visitor and the search engines with more content. Create details for each section and sub-section through descriptive text placed under the sitemap link. This will help your visitors understand and navigate through your site, and will also give you more food for the search engines. You can even go crazy and add Flash to your sitemap like we did with the interactive Bruce Clay sitemap! Of course, if you do include a Flash sitemap for your visitor, you will also need to include a text map so that the robots can read it.

Qualities of a good site map:

• Show a quick, easy to follow overview of your site.
• Provide a pathway for the search engine robots to follow.
• Provide text links to every page of your site.
• Quickly show visitors how to get where they need to go.
• Give visitors a short description of what they can expect to find on each page.
• Utilize important keyword phrases.

Importance of Sitemaps:

Sitemaps are very important for two main reasons. First, your sitemap provides food for the search engine spiders that crawl your site. The sitemap will give the spider links to all the major pages of your site, allowing every page included on your sitemap to be indexed by the spider. This is a very good thing! Having all of your major pages included in the search engine database will make your site more likely to come up in the search engine results when a user performs a query. Your sitemap pushes the search engine toward the individual pages of your site instead of making them hunt around for links. A well planned site map can ensure your Web site is fully indexed by search engines. Sitemaps are also very valuable for you human visitors. They help them to understand your site structure and layout, while giving them quick access to your entire site. It is also helpful for lost users in need of a lifeline. Often if a visitor finds themselves lost or stuck inside your page, he will begin to look for a way out of his hole. Having a detailed sitemap will show him how to get back on track and find what he was looking for. Without it, your visitor would have just closed the browser or headed back over to the search engines. Conversion lost.

How to Create a Good Site Map:

Your sitemap should be linked from your homepage. Linking it this way will force search engines to find it that way and then follow it all the way through the site. If it’s linked from other pages it is likely the spider will find a dead end along the way and just quit.

Small sites can place every page on their sitemap, but largër sites should not. You do not want the search engines to see a never-ending líst of links and assume you are a link farm. Most SEO experts believe you should have no more than 25 to 40 links on your sitemap. This will also make it easier to read for your human visitors.

Remember, your sitemap is there to assist your visitors, not confuse them. The title of each link should contain a keyword whenever possible and should link to the original page. We recommend writing a short description (10-25) words under each link to help visitors learn what the page is about. Having short descriptions will also contribute to your depth of content with the search engines. Once created, go back and make sure that all of your links are correct. If you have 15 pages on your sitemap, then all 15 pages need to link to every other sitemap page. Otherwise both visitors and search engine spiders will find broken links and löse interest.

Its Important to Update:

Just like you can’t leave your website to fend for itself, the same applies to your sitemap. When your site changes, make sure your sitemap is updated to reflect that. What good are directions to a place that’s been torn down? Keeping your sitemap current will make you an ínstant visitor and search engine favorite.